Revising your own draft

How to revise your own draft? Keep aside your draft for a while and revisit it later to check if it can be improved. This step is very important as it helps you to improve the quality of the draft to a great extent, as you can identify better ways…

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How to Self Review your Content – Review Checklist.

How to Self Review your Content - Review Checklist. Self Review Checklist Grammar Verify the text for spelling mistakes and typographical errors.Verify the text for subject-verb agreement mistakes.Verify the text for tense usage. Avoid using past and future tense, unless, absolutely necessary.Verify the text for voice usage. Change to active…

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Content – New Trends and the Future

Content - New Trends and the Future Content is getting smarter and more creative, and one can firmly say that the future of content marketing is bright, having endless possibilities in the coming years. Technologies are fast-evolving, and with artificial intelligence and machine learning dominating the market, content marketing strategies…

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Why is it important to revamp your existing content?

Why is it important to revamp your existing content? Who doesn’t want to increase one’s rankings on the SERPs like Google and Bing? But there are only a handful of businesses who actually work on improving their rankings or following the right marketing strategies - revamping one’s existing content being…

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How relevant content makes a difference for your brand?

How relevant content makes a difference for your brand? The phrase ‘content is King’ holds true even today, while living in an ever-changing generation of digital boom, with artificial intelligence and machine learning being the showstoppers. At the face of this dynamic market, however, the content marketing trends have undergone…

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Writers Era initiative

Writers' Era initiative Facebook-f Twitter Google-plus-g Envelope Every kid is precious and deserves the access to quality education! https://www.youtube.com/watch?v=kdjZVIS7KWE&feature=youtu.be Under our ‘Beyond School’ project, we adopted a government-aided primary school in one of the remote areas in Dehradun. The school has a total of 30 students and 1 teacher. Under…

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Marketing collateral used throughout customer journey

Blog Writing One of the early players who understood the benefits of blogging was Gillette. They started educating people by giving some tips on shaving in a lifestyle segment of a local newspaper. Like Gillette, many other brands understood the benefits of inbound strategies like blogging that helped to create…

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