Our Services

Writers' Era is an end-to-end provider of content marketing services. Whether you're looking for a content strategy, a brand story, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Our in-house services include :

Web Design & Content Development

Our web development team can help you build your brand’s website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today’s most discerning consumers.

Website Design & Content

Your website is the center of your digital presence. It’s one of the few places on the internet where you can deliver your brand’s message free of distortion or distraction. Writers’ Era’s web development services are perfect for brands at any stage.

Our web development team can help you build your brand’s website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today’s most discerning consumers.

If your website is already built but isn’t performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

 

Website content is the fulcrum of your business. The content on your website conveys pretty much about your company, its culture, ethics, and vision. Remember, search engines are a sucker for original content! Moreover, your SEO strategy depends on the quality of content that you put on your website. Businesses who take their website content seriously are the ones who experience better ROI.

Copywriting is the most valuable, yet the least understood and appreciated form of writing. Copywriting is synonymous with salesmanship – writing content (copy) that is meant to encourage the reader to perform some action, be it buying, subscribing, registering to your product, service, or company.

There are bad copywriters and the good copywriters, and then there are Writer’s Era copywriters – that might sound like blowing one’s own trumpet, but let us share some insight into how our copywriters’ content overpowers the cacophonies in the published advertisement world.

Copywriting is more about core-industry knowledge and less about good writing. Good copywriters always understand their industry inside out. They understand the past, present, future, challenges, and trends of their industry that they write for. But most importantly, they know the pain areas of their customers and their needs, and this is the main differentiator.

Writers Era team consists of copywriters who write for either one or two industries. Even after having core knowledge of any industry, our copywriters spend 70% of their time on researching and 30% on writing. And this is how they can create a copy that entices the readers instantly. Besides, we conduct various workshops for our team so that they can serve you better with whatever they do for you!

Thought-Leadership Content

At Writers’ Era, we have extensive experiencecreating thought-leadership content to drive growthfor our clients. Our approach to thought-leadershipcontent is research-driven, which allows us tocreate most updated and relevant content thatfocus on the present and future trends about anysubject. Also, our industry-savvy writers add valueto the content

Thought-Leadership Content

A solution brief is a document through which you showcase the benefits and value propositions that your product or service have provided to various customers belonging to different industries or domain.

With this document, you showcase your expertise in understanding the challenges of the various domains/industries and how your service or product overcome all of them. This document is targeted to your potential customers who are looking for solutions.

Today, social proof has become one of the most important criteria for consumers to buy products or services. Consumers are seeking feedback from their peers about a product or service before investing in it.
Through case studies, you can instill confidence in your customers by showing how your existing or past customers have been benefitted after purchasing your product or service.

A white paper is one of the most influential types of marketing collateral. It is intended to present a unique point of view about a trend or a problem that any industry might be going through. A well-researched and written white paper can establish your authority and open doors for new leads and sales opportunities.

Around 75% of businesses have used white papers in their decision-making process. It sends a message to your audiences that you are a forward-thinking and visionary organization. The point of view in the white papers is backed with data, statistics, and market trends, that makes it consumable for readers.

Our writers have industry-specific knowledge that helps them write compelling white papers with a unique and strong point of view about any problem or trend in the industry. Let us curate

We are in the year 2020 and competition is fiercer than before. Businesses are trying to be more innovative and aggressive with their content. Apart from creating blogs, articles, white papers, and newsletters, the most essential differentiator for any business is the ebook. While large businesses keep publishing ebooks regularly, the small businesses struggle to do so because of a lack of expertise, knowledge, and sometimes budget.

Ebook, as many think is a costly and time-consuming affair – that is not true. Though, it is true that it can be overwhelming and intimidating for someone who hasn’t written an ebook before. An ebook can contain 8000-10000 words, and even more, depending on the target audience and the subject. Our experienced ebook writers can create one in a few days

Apart from creating trust in your customers, bringing traffic to your website, and creating value for your customers, the most important aspect of an ebook is to establish authority in the market. Once you have established authority, you become the preferred choice of your customers. Feel free to get in touch with us and share your requirements to know how we can establish your authority and dominance in the market with our ebook writing expertise.

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Technical Documentation

Content is the king of today’s marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Writers’ Era, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions.

Technical Documentation

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Social Media Content

We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans,and driving new leads for your business with persuasive and relevant content.

Social Media Content

One of the early players who understood the benefits of blogging was Gillette. They started educating people by giving some tips on shaving in a lifestyle segment of a local newspaper. Like Gillette, many other brands understood the benefits of inbound strategies like blogging that helped to create value for their customers. Regular Blogging helped businesses achieve them the following benefits:

  • 8x more traffic
  • Reduce the marketing expenses by more than 60%
  • Get 3x more leads
  • Build trust for their brands
  • Receive real feedback from the customers

Ask yourself, how many times have you not purchased an item online because its description wasn’t clear and explanatory? We all have done this! So, what does this suggest – first, there is a huge number of product descriptions that are badly written and second, product description motivates you to buy a product online.

A well-written product description can convert a visitor into a customer. Writers Era has experienced product description writers who have worked with some of the big online retailers and have assisted them to strategize and create descriptions for their thousand of products. With their writing, our writers can tickle the senses of your customers and instill confidence in them so that they get encouraged to purchase

So, let’s work together to turn all the lousy product descriptions into the smart ones, and help our customers to click ‘add to cart’.

The benefits of community building and community engagement are enormous. Also, it is way too cost-effective than having to invest in social media ads to drive more traffic. An active and engaged community drives more traffic and leads, improves brand loyalty, and strengthen customer retention.
Community engagement strategies are necessary for building and nurturing your customers, users, or potential customers. It gives them a sense of belongingness and liberty to share their experience or feedback seamlessly. They also get to meet like-minded people and learn from each other.
If you look at some of the successful brands in the world, they have achieved brand loyalty amongst their users/customers through community engagement. Talk to us, and we can help you establish, grow, and engage your community.

Branded content is not traditional advertising. It talks about the values of your company and the cause that your organization stands for, and not about your products and business. The main objective is to hold the attention of the viewers through engaging content and create a long-lasting relationship. The content could be in the form of articles, videos, and live events.
Research has shown the following statistics about branded content:

  • Brand recall is 60% more for branded content than advertisements.
  • It drives 14% more traffic to your website.

One of the most successful branded content campaigns until today is Dove’s Real Beauty Sketches. Dove found in their research that only 4% of women described themselves as beautiful, and this was an alarming figure. So, they started a campaign called ‘beauty is for everyone’.
After this campaign Dove’s revenue shot from 2.5 billion to 4 billion in a few years. Writers Era team consists of creative writers who can curate the heart-warming branded content to showcase the values of your company to the viewers. You must watch Dove’s campaign if you have not already, to understand the power of branded content:

Public relations is a process to establish strategic communication between organizations and their public that builds longlasting relationships. The public covers the consumers, vendors, employees, partners, investors, and the community.

Public relations can be achieved by sending out press releases, collaborating with the media, effective use of social media, communicating with your employees, and brand story. We have writers who have many years of experience in company communication and mass communication domain. Let us handle your PR efforts.

Search Engine Optimization

At Writers’ Era, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience’s searches.

Search Engine Optimization

The objective of Technical SEO is to make the website efficient and user friendly for users and search engine robots. When it comes to users, your website design and performance play a vital role. Also, your website should be crawlable for search engines.
What does that really mean to be crawlable for a search engine? In order to provide their users with accurate results for their queries, search engines have robots that crawl to evaluate your website pages. The more these robots crawl efficiently across your website, the more your ranking or results would be.
On the other hand, a serious technical mistake can affect you adversely. So, we have to be very calculative and mindful of applying Technical SEO practices.

Keywords are the words or phrases that your potential customers are using to search for the services/products that they’re looking for. They are more than words, they tell you about your customer behavior. And once you know these keywords, you can include that in your content for better reach and visibility.

That was simple, right? But it is not as easy as it seems. There are many dynamics to a keyword that define whether or not it is an affective keyword to include. For example, Cost Per Click (CPC), search volume, keyword difficulty and many more.

Our SEO professionals have right tools and knowledge to hand-pick some effective keywords that can attract heavy traffic on your website.

With our SEO consulting services, you can expect the following outcomes:

  •  Competitive benchmarking of your peers to plan the strategy
  • Conversion rate optimization to get more organic traffic to your website leading to better conversion rate
  • Enhanced user experience for your visitors
  • Higher search engine rankings

Our SEO experts can run an audit on your website to evaluate the health of your website. The main objective of an SEO audit is to optimize your website to achieve higher rankings.
Search engines, like Google, Bing, and Yahoo keep updating their ranking algorithm, and it becomes imperative to sync your website with these updates, which can be achieved through SEO Audit. It is recommended to have a full SEO audit at least bi-annually.
Our experts are abreast of the changes and updates on various search engine algorithms and can assist you to optimize your website.

Digital Content & Video

Content is the king of today’s marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Writers’ Era, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions.

Digital Content & Video

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We make your vision come true.

We are content strategists, content developers, and content marketers that are dedicated to creating content solutions to your branding needs, including content marketing.