Who doesn’t want to increase one’s rankings on the SERPs like Google and Bing? But there are only a handful of businesses who actually work on improving their rankings or following the right marketing strategies - revamping one’s existing content being one.
Of course, you can choose to keep writing and creating more fresh content, which is definitely a good practice. However, if you depend solely on that for improving your rankings, then it is going to be a real time-taking process.
To speak the truth, updating your old blog posts, with more engaging and focused information, along with interesting images, can actually skyrocket your organic traffic by 106% (Impactbnd.com). And revamping your content is not as hectic as it sounds.
Instead, you can consider updating your content with the latest information or maybe work on giving a new perspective to a particular topic. This delivers your desired results in the much faster and that too, with the minimal efforts. And the best part is, this habit will be good for your long-term SEO goals. Moreover, keeping old content with outdated information might also have a negative impression amongst your target group.