Content - New Trends and the Future
Content is getting smarter and more creative, and one can firmly say that the future of content marketing is bright, having endless possibilities in the coming years. Technologies are fast-evolving, and with artificial intelligence and machine learning dominating the market, content marketing strategies and approaches have changed.
Today, content is focusing more on customizing customers’ experiences and telling a highly compelling story in the minimal possible words (or shots/slides). An engaging and meaningful alone has the power of persuading a prospect and changing his/her perspectives completely to attain favorable outcomes; hence goes the proverb, ‘content is King’.
In this article, we will learn about the recent trends in content creation and also find out what’s in store for you in the years that follow.
Top 5 Trends in Content Marketing
The sole aim of content marketing is to achieve the desired results faster and more effectively, especially while standing at the face of a dynamic and highly-competitive market. So here are the top five content marketing trends that you must follow to reach a maximum number of people in your target group
Here’s What the Future of Content Looks Like!
These days, content has become more focused towards responding to voice search and other prompts made via smart devices, such as Alexa from Amazon, or even smartwatches. Further, according to studies, the monthly voice searches exceeded 1 billion as of January 2018.
Voice search and smart gadgets are answering almost 60% of the customers’ queries and are quite accurate and genuine. This trend, along with other machine learning and other AI technologies, is going to take the center stage in the coming years as far as content search is concerned.
One significant aspect of voice assistants needs special attention here – that of ‘talk back’. For example, if you say, “Hey Alexa, which is the best restaurant near me to eat out today”, Alexa will say out the results aloud, “The XYZ restaurant is having good offers today. Take a right turn from so-and-so’s road … to reach there faster!”
Markets are prioritizing the quality of their content now more than ever and focusing on the customers’ needs more than sending out sales messages. That day is gone when businesses worked hard on how to create the most compelling ad copies and promotional sales content. That idea simply doesn’t work now.
Customers have become smarter more than ever, and they know what they will do or buy more than you, and hence, won’t need your advice on what is obvious. For example, if you put up a multi-dollar banner saying, “ABC hair oil will bring your hair back in 7 days”, your buyers are not going to buy that! Instead, if you say, “ABC Hair Oil retains your natural hair”, it will be more effective.
Furthermore, with visual content skyrocketing customer reach, it is definitely opening doors to a promising future in digital marketing. Also, content creators are taking mobile-first approaches to reach a broader customer base, that too quite faster.
What’s more, with work-from-home becoming a new normal after the COVID-19 outbreak, the audience likes to watch more videos and scroll through their social media feed in their free time. So, targeting them on these platforms is going to be more effective in the following years.
To conclude, brands should keep in mind to make strong commitments to their consumers to build long-lasting impressions by creating engaging and more customer-oriented content. Moreover, content marketing is one of the most cost-effective forms of digital marketing and has greater impacts compared to other marketing strategies.